Art direction
On set photo direction
Book cover & interior design
The cookbooks from the Williams Sonoma Test Kitchen were usually associated with a branded product sold at the WS stores. From Air Fryers to Instant Pots the products were featured on the ‘intro’ spreads before leading into the main recipes (as shown in the Fresh Pasta Cookbook spreads here).
I was responsible for developing and managing the series design and photo style guide (often working with different photo teams for each title) to ensure that they held well together as a series while preserving the uniqueness of each topic.
The Fresh Pasta team:
photography: Erin Kunkel
food styling: Emily Caneer
prop styling: Kelly Allen
Weldon Owen